Jack & Jones | How Three Brands Rebuilt with a Single Codebase
From Custom Chaos to a Unified, Scalable Codebase
Jack & Jones | How Three Brands Rebuilt with a Single Codebase
From Custom Chaos to a Unified, Scalable Codebase
Client
Best Seller
Services
Services Development Migration Internationalisation UX/UI Design
Date
2024 - Ongoing
At Dango, we’re passionate about building eCommerce solutions that let brands shine and scale effortlessly and when a leading fashion retail group came to us with six websites for three brands across three different countries, we saw the perfect chance to turn their fragmented digital setup into a sleek, unified powerhouse. The problem? We had limited time to get them up and running, as their existing websites were going to be shut off sooner than we'd imagined.
The Challenge
Six Sites, Three Brands, Three Countries, One Vision
The client’s three brands—Jack & Jones, Only, and Name It—operated across six websites: Jack & Jones MX, Jack & Jones UY, Jack & Jones CL, Only UY, Only CL, and Name It UY. These sites were trapped on a rigid, custom eCommerce framework that choked growth, limited branding flexibility, and made scaling across markets a slog. Each site also needed seamless integration with the client’s ERP system to keep operations humming across three countries. The goal? To consolidate all six sites into a single Shopify codebase while keeping each brand’s unique vibe intact.
Our Approach
Strategy, Design, Collaboration
We rolled up our sleeves and worked side-by-side with the client’s tech team, blending our eCommerce expertise with their operational know-how to nail this project. Here’s how we pulled it off:
One Codebase, Three Identities
We migrated all six sites to a single Shopify codebase, streamlining operations while letting each brand—Jack & Jones’ urban edge, Only’s bold femininity, and Name It’s playful spirit—shine with its own distinct style. No redundant work, just pure efficiency.
Custom ERP Integration
Together we built tailored integrations to sync each site with the client’s ERP, ensuring inventory, orders, and data flowed smoothly across three Latin American Markets: Mexico, Chile, and Uruguay.
App-Powered Flexibility
Tapping into Shopify’s killer app ecosystem, we added tools for analytics, localized marketing, and easy content updates—features their old platform couldn’t dream of supporting.
Designs That Pop
Our custom designs focused on intuitive navigation and conversion-driven layouts, with visuals tailored to each brand’s market and personality, from gritty to vibrant, with enough flexibility for their marketing team to have fun while at it.
Global Reach, Local Touch
Spanning three countries, we optimized for local currencies, languages, and cultural nuances, delivering a seamless experience that felt personal yet scalable.
The Result
A Digital Transformation
The shift to Shopify revolutionized the client’s eCommerce operations. Moving from a restrictive platform to a flexible, industry-leading system enabled their team to innovate and expand with ease. The unified codebase reduced maintenance costs and simplified updates, freeing resources for creative initiatives. Each site now delivers a dynamic, user-friendly experience, supported by robust ERP integrations and app-driven features that ensure operational efficiency.
From Mexico to Chile to Uruguay, Jack & Jones, Only, and Name It now boast an eCommerce ecosystem as bold and adaptable as their fashion.
This project let our team shine at what we do best: tackling complex challenges and delivering solutions that scale with style. We unified six sites for three brands across three countries, and we’re ready to do the same for you. Got a big eCommerce vision? Hit us up—let’s make it real.
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