KURU Footwear Tailored Product Bundles
Creating personalized customer journeys with bundles
KURU Footwear Tailored Product Bundles
Creating personalized customer journeys with bundles
Client
KURU Footwear
Services
Development Bundles Shopify
Date
2024
KURU Footwear had a vision for elevating how customers discovered and
purchased their products. Instead of selling items one by one, they
envisioned a more curated shopping experience- one that grouped
complementary products into tailored bundles, delivered extra value
through exclusive discounts, and made it easier for shoppers to find what
truly fit their needs.
The Goal
Building Bundles, Driving Growth
We partnered closely with their team to bring this vision to life. The new bundle portal acts as a dedicated space for exploring curated product bundles—designed to deliver greater value by pairing complementary items with exclusive discounts. Shoppers are guided through featured sections with engaging images and concise descriptions, organized by activity type (walking, all-day standing, recovery), footwear category, and special collections.
Each bundle links to a detailed product page highlighting included items, key benefits, original versus discounted pricing, and available sizes. This streamlined, conversion-focused setup makes it easy for customers to discover the right combinations, save money, and enjoy curated recommendations tailored to their needs.
The Result
A Truly Tailored Customer Journey
Behind the scenes, we implemented complex discount logic and strict validations to ensure offers remained exclusive to the bundle flow. Cart and checkout experiences were carefully developed to maintain a seamless journey from discovery to purchase.
The UX design was a close collaboration with the client, resulting in a polished feature that not only simplified the shopping experience but also delivered measurable business impact—unlocking new advertising opportunities and driving performance across campaigns.
In the end, customers discovered value more easily, giving the brand a powerful and truly flexible tool.
Our latest works
Kuru | Footwear
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